Vitto Valentinov

CRITICAL MASS illustrates the dark sound of Parallel Concept’s debut album, released by the label WTF is SWAG. By creating an unusual kinetic sculpture, shot as a sequence from a futuristic film, the sterile, pulsing and dynamic tone of the music gots translated into exciting surreal images.

CRITICAL MASS was presented as a solo exhibition during Sofia Design Week 2012 (1-9 June). The exhibition covered the whole process of creation – from the initial drawings past the sculpture up until the final graphic product.