The Process of CRITICAL MASS
CRITICAL MASS illustrates the dark sound of Parallel Concept’s debut album, released by the label WTF is SWAG. By creating an unusual kinetic sculpture, shot as a sequence from a futuristic film, the sterile, pulsing and dynamic tone of the music gots translated into exciting surreal images.
CRITICAL MASS was presented as a solo exhibition during Sofia Design Week 2012 (1-9 June). The exhibition covered the whole process of creation – from the initial drawings past the sculpture up until the final graphic product.